Beetroot Consulting Ltd
Innovating the Future of Business with Care, Equity, and Collaboration
Our work is empowering SMEs and Mission-Driven Organisations to Thrive in a Changing World. We design technology and change services that are bold, inclusive, and sustainable, building capability within organisations to prepare them for tomorrow's challenges.
Meet the Team
Because it takes a village and ours is full of bold minds, big hearts, and brilliant systems.
We’re matriarchal by model, collaborative by nature, and proudly powered by a combination of internal change specialists, operation and mission aligned partner micro-businesses.
The Core Circle
These are the people who hold the heart and backbone of Beetroot.
They shape how we operate, how we relate, and how we show up; both inside the business and out in the world.
They’re our anchors in operations, direction, community, and change.
Annie Mbako
Senior Change & Transition Consultant
Kanika Selvan
Founder & Change Consultant
Damilola Davids
Associate Programme Consultant
Lucy Musenge
Community & Partnerships Manager
Elia Bonaminio
Operations Manager (Associate)
Darleen Klug
Narratives & Digital Ecosystem Manager
Macduff Selvan
Head of Vibes
Selina Muller
Executive Assistant to the Founder (Associate)
Our Extended Circle
These are our collaborators, our co-conspirators, and delivery partners; independent micro-businesses we’ve delivered with for years. They bring their own magic, lead as specialists in their field and align with us in values and ways of working.
Together, we deliver services that are human, hands-on, and held with care.
This isn’t just a team, it’s built trust.
Clara Parada
User Researcher & Learning Designer
(Purple Bonsai)
Our Mission & Vision
The Why
Beetroot Consulting Ltd exists to demystify technology and make it work for organisations and their end users. Founded in 2023, we've built our business on our values of collaboration, and authenticity. By embracing equity and difference, we ensure sustainable, long-term solutions for our clients.
Vision Statement
A world where technology aligns with purpose, creating a brighter future for all.
Embrace Difference
Lead with Authenticity
Deliver Quality
Create Clarity
The Journey of Beetroot Consulting Ltd
2023: Foundation
Founded in 2023, Beetroot Consulting began as a networked business with a mission to empower SMEs and non-profits to adopt technology inclusively. Over time, we built partnerships that challenged traditional consulting approaches, focusing instead on care-driven, collaborative solutions.
2025: Reimagination
In 2025, we are reimagined our business, introducing a revolutionary matriarchal business model. This approach prioritises relationships, equity, and long-term capability-building—transforming how organisations adapt to change and tech innovation.
What We Do
Beetroot Consulting
Bespoke consulting and change maturity development with an innovative, non-traditional approach to empowering organisations
Robust discovery assessments
Tailored & affordable service packages
Fresh, human & innovative delivery methods
Empowering in-house team training & handover
Strategic, fast paced change management interventions
The Extended Circle
Innovative service packages that prepare your organisation for the future, combining specialisms and driving human centred innovation within your organisation
Organisational User Research & Technology Roadmaps
Co-developed Enterprise Architecture Creation
Change adoption auditing through staff research
Ethical AI policies, AI innovation hubs and data readiness
Why It Works…..
Combines multiple perspectives (e.g, AI + Change + Research).
Empowers organisations through hands on learning and embedded tools
Builds capability, avoiding creating a reliance on external consultants.
Enables organisation to focus on sustainable growth.
Why Beetroot Consulting is Different
Transforming business through care, equity, and collaboration
Our revolutionary approach combines authentic partnerships with inclusive innovation, ensuring sustainable transformation for organisations embracing tomorrow's challenges.
Why do we exist?
The Problem We Solve
SMEs, non-profits, Higher Education and mission-driven organisations need cost-effective expertise in change, technology, EDI, and operational sustainability.
What We Offer
Affordable alternatives to large consulting firms
A team of multi-skilled experts in data, change, AI, EDI, user research & learning design
Unique matriarchal structure driving care-driven partnerships and micro-business experts..
Beetroot Consulting Research
Our Approach
At Beetroot Consulting, research is more than gathering data, it’s a commitment to people, curiosity, and continuous learning.
Because traditional research and service design often exclude the very people they claim to serve.
We choose to work differently. Our approach is about disrupting extractive dynamics and building genuine, trust-based relationships with the communities we work alongside.
We believe:
Research should not be extractive, it should be reciprocal
Lived experience holds as much weight as formal expertise
Community connection and consent matter more than speed or scale
When we prioritise inclusion, we design better systems for everyone
The Listening
Our Annual Research Practice Rooted in Solidarity, Not Extraction
Each year, Beetroot runs The Listening; a research practice grounded in deep care, collective truth-telling, and solidarity with values-led businesses and changemakers.
We don’t extract data. We hold space. We listen, reflect, and return insight that serves the people it comes from — not just the systems around them.
Through long-standing relationships with partners, clients, and communities, The Listening explores how technology intersects with ambition, constraint, culture, and equity. It’s how we understand the real conditions that small and socially-minded organisations are navigating — and how we help shape tools, services, and strategies that meet them where they are.
The insights fuel more than reports. They inform policy briefs, service redesign, community events, toolkits, and how we evolve our own matriarchal consultancy model. We shine a light on shared experience, return power through clarity, and use story and evidence to shift the norm.
We don’t gatekeep what we learn — we share it back to build a more just digital future.
Kanika Selvan : Moderation & Public Speaking
With over 17 years of experience in change, technical transformation and leadership, Kanika Selvan is a highly regarded moderator, facilitator, and speaker, known for her ability to lead impactful, inclusive, and strategically aligned events.
She specialises in:
Event moderation and panel facilitation
Creating engaging, inclusive spaces that spark meaningful conversations
Curating strategic and relevant content
Designing sessions that resonate with diverse audiences and support organisational goals
To find out more click for….
Beetroot Consulting's 2024/25 Social Impact Highlights
1. Empowering SMEs
Organisations improved through digital transformation & change tools!
2. Groundbreaking Research
Innovative insights on digital inclusion and ethical tech.
3. Digital Advocacy
Strong growth in digital leadership and online engagement.
4. Inclusive Partnership
Collaboration driving systemic change in tech.
Explore our full 2024/25 Impact Report…
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Contact Us
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