At Beetroot Consulting, research is more than gathering data, it’s a commitment to people, curiosity, and continuous learning.

Because traditional research and service design often exclude the very people they claim to serve.

We choose to work differently. Our approach is about disrupting extractive dynamics and building genuine, trust-based relationships with the communities we work alongside.

We believe:

Each year, Beetroot runs The Listening; a research practice grounded in deep care, collective truth-telling, and solidarity with values-led businesses and changemakers.

We don’t extract data. We hold space. We listen, reflect, and return insight that serves the people it comes from — not just the systems around them.

Through long-standing relationships with partners, clients, and communities, The Listening explores how technology intersects with ambition, constraint, culture, and equity. It’s how we understand the real conditions that small and socially-minded organisations are navigating — and how we help shape tools, services, and strategies that meet them where they are.

The insights fuel more than reports. They inform policy briefs, service redesign, community events, toolkits, and how we evolve our own matriarchal consultancy model. We shine a light on shared experience, return power through clarity, and use story and evidence to shift the norm.